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CLIENT
SERVICES:
IN-PERSON MARKET ANALYSIS:
On a monthly basis, Gray Communication conducts comprehensive market
monitors of client station and all direct competitors. In addition
our monthly visits provide an opportunity for modifying and adjusting
programming, marketing and promotional plans, plus air talent critiques.
WEEKLY MUSIC CALL:
All current music is reviewed with Program Directors on a weekly
basis to insure that music programming matches core audience expectations
and reflects current local and national music research.
MUSIC PROGRAMMING REVIEW:
Once per quarter we provide a written review of your music programming,
based on supplied music logs. Reviews provide an evaluation of
station's music, considering key areas such as familiarity, flow,
balance, demographic and gender appeal.
CLIENT AIRCHECK REVIEW:
One per quarter Gray Communications provides a written aircheck
review of all major dayparts submitted by the client's station.
This review assesses talent strengths and weaknesses, detailing
specific goals and objectives for individual personalities.
COMPETITIVE AIRCHECK REVIEW:
Once per quarter we offer a written analysis of all direct competitors.
Analysis is based on clien supplied airchecks of competing radio
stations.
QUARTERLY PRODUCTION SAMPLER:
Once per quarter a production cassette, featuring creative promotional
production from other markets will be compiled and distributed
to Gray Communications clientele.
PROGRAMMING/ TALENT DATABASE:
Upon request we provide a confidential list of potential candidates
for upcoming openings. These include: Air talent, Production talent,
Newscasters and Program Directors.
PRE-SWEEPS CONFERENCE CALL:
Prior to each Arbitron quarter we recommend a conference call with
station management and program director to discuss sweep strategy,
competitor's strategy, contesting marketing and promotional activity
relating to the upcoming Arbitron ratings period.
AVAILABILITY:
Due to our extensive experience in the programming field, we understand
is is necessary to react to competitive challenges quickly. Therefore,
our service offers 7 day a week availability. Our objective is
to win, so we're here for you whenever you need us!
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GRAY COMMUNICATIONS
INC. A FULL SERVICE BROADCAST CONSULTANCY.
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